Innovation

The Challenges of Pricing and Contracting in Raw Fruit and Vegetable Processing – Part 3: Enhancing Pricing and Contracting with ExtendAg 

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An assortment of fruits and vegetables, including mangoes, berries, grapes, peppers, kiwis, apples, and avocados, is artistically arranged on a dark surface—each piece reflecting premium quality in both pricing and contracting standards.

Part three of a three part series on raw produce contracting and pricing. Having explored the key features of an ideal pricing and contracting solution in part two of this series, it’s time to see how these capabilities translate into measurable benefits. In this post, we discuss how processors can achieve streamlined, reliable, and compliant … Read more

The Challenges of Pricing and Contracting in Raw Fruit and Vegetable Processing – Part 2: Key Features of a Flexible Pricing and Contracting Platform

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Explore our selection of fruits and vegetables, featuring tomatoes, pears, oranges, carrots, broccoli, bell pepper, avocado, apples, pineapple, onions, and green peppers. Contact us for exceptional pricing and contracting options tailored to meet your needs.

Part two of a three part series on raw produce contracting and pricing. After understanding the challenges faced in pricing and contracting, it’s clear that processors need a system tailored to their unique needs. In this post, we’ll explore the key features of a flexible platform designed specifically for raw fruit and vegetable processors.  Keys … Read more

The Challenges of Pricing and Contracting in Raw Fruit and Vegetable Processing – Part 1

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A variety of fruits and vegetables, including grapes, broccoli, apples, melon, peppers, and lettuce, are displayed against a blurred green background—a perfect showcase for pricing discussions.

Part one of a three part series on raw produce contracting and pricing. The raw fruit and vegetable processing industry is uniquely complex, with pricing and contracting processes influenced by numerous dynamic factors. From crop quality to harvest timing and regional considerations, processors face a daunting task in adapting their systems to meet these ever-changing … Read more

Spotlight: John Roos, ExtendAg

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A man in a navy polo shirt sits before a vertical garden adorned with white rocks and greenery, emblematic of Cultura Technologies' commitment to sustainable innovation. In the top right corner, a logo featuring a green leaf enhances the environmental theme.

Originally posted by Cultura Technologies John Roos is the General Manager of ExtendAg, a mission-critical SaaS solution for sourcing, management and visibility of raw fruit and vegetable crops that has been trusted by leading food processors for over 45 years. ExtendAg is part of the Cultura Technologies collaborative of companies. It’s been about a year … Read more

Digital Transformation Insights from Raw Fruit and Vegetable Crop Processors  

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Aerial view of a large, organized orange grove with rows of trees extending into the distance, showcasing nature's digital transformation under a clear sky.

In the raw fruit and vegetable processing industry, the journey toward digital transformation is picking up speed. From our recent conversations with processors, it’s clear that industry professionals, specifically in agriculture operations, are eager to move away from traditional operational methods toward more integrated digital solutions. What exactly is digital transformation?  Digital transformation involves the … Read more

The Evolution of AgTech

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Magazine cover titled "ExtendAg on AgTech" features a windmill silhouette against a blue sky. Subheading: "The Evolution of AgTech" with a small circle highlighting cutting-edge ag tech and grower management software.

“If you follow AgTech news, not a single day goes by without yet another announcement from a startup or large tech company highlighting their groundbreaking innovative product that targets a key piece of the agricultural supply-chain. All this investment activity and technical innovation has even attracted the eyes of the big tech firms—such as Google … Read more

Postmodern ERP: A Pragmatic Approach for Ag Processors

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Abstract image of two people with the text "ERP" and hexagons showcasing various icons, like graphs, gears, ag processors, and currency symbols, set against a blurred office backdrop.

Postmodern ERP: A Pragmatic Approach for Ag Processors Postmodern ERP is the latest iteration of Gartner’s thinking on the best strategies to be adopted when implementing enterprise-wide solutions. It’s a response to the inexorable rise of the monolithic single vendor, single solution approach that has resulted in a number of high-profile failures with massive hits … Read more

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