Digital Transformation Insights from Raw Fruit and Vegetable Crop Processors  

Aerial view of a large, organized orange grove with rows of trees extending into the distance, showcasing nature's digital transformation under a clear sky.

In the raw fruit and vegetable processing industry, the journey toward digital transformation is picking up speed. From our recent conversations with processors, it’s clear that industry professionals, specifically in agriculture operations, are eager to move away from traditional operational methods toward more integrated digital solutions. What exactly is digital transformation?  Digital transformation involves the … Read more

Insights and Inspiration from ExtendAg’s Annual Team Meeting 

A group of people posing together like they're at a team meeting, some sitting and others standing, in front of a green "ExtendAg" banner.

Earlier this month, I had the pleasure of bringing the ExtendAg team together for our annual in-person meeting. This year, we chose Lodi in the heart of California’s Central Valley, a region celebrated not just for its wine grapes but also for its diverse crops like almonds, walnuts, cherries, apples, olives, and various stone fruits. … Read more