Mission-Critical Operational Intelligence

for Raw Fruit and Vegetable Processors

Meet ExtendAg

Smarter Operations start with a Purpose-Built Crop Processing Solution

ExtendAg meets the unique needs of speciality crop processors. It was built specifically for food processors who rely on growers to source their supply chain product. These crops flow from the field to your plant for processing where they become nutritious packaged food that feeds our population. Our solution is a fully integrated suite of ERP-agnostic modules that deliver complete visibility to your entire raw product supply chain and internal operations. This lets you maximize operational efficiencies, reduce risks and improve decision making.

Our Story

ExtendAg, founded in 1978, started out as an entrepreneurial business that worked directly with Pacific Northwest tomato processors to offer supply chain management software solutions to connect produce growers, haulers, and processors. The business evolved and was acquired by John Deere in 1995. However, to refocus attention on its core manufacturing businesses, John Deere decided to divest the software division in 2011. ExtendAg was acquired by Volaris Group as part of the Cultura Technologies Agri-food portfolio.

ExtendAg has seen consistent growth and now includes some of the largest food companies across the globe, including Campbells, Dole, DelMonte, Conagra, Seneca, Basic American Foods, LambWeston, Kraft Heinz, Pacific Coast Producers, and more.

1M+

loads processed annually

70+

types of crops

600+

producers & processors

Serving Leading Food Processors for Over 45 Years

ExtendAg is the industry leading purpose-built solution for the complex needs of raw ingredient processors.
The specialty crop processors using our solutions include:

Meet Our Team

The ExtendAg team brings decades of expertise and a shared passion for driving innovation in agriculture, equipping raw fruit and vegetable processors with mission-critical solutions to optimize supply chains.

While the individuals featured here may be familiar faces in the industry, they represent just a part of the dedicated team behind ExtendAg. From developers to support specialists, our entire team is committed to delivering and continuously enhancing the ExtendAg solution to support our customers' success.

A man wearing glasses, a plaid shirt, and a gray suit jacket is smiling outdoors with greenery in the background.

John Roos

General Manager

ExtendAg

John is a seasoned technology leader with over 15 years of experience in software development, DevOps, and enterprise solutions. He has a proven track record of leading high-performing teams, driving large-scale Agile transformations, and implementing innovative tools that enhance efficiency. With deep expertise in strategy and change management, John excels at bridging technical and business needs to deliver impactful software solutions.

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Renick Martin

Account Executive

ExtendAg

Renick has spent over 30 years in the agri-business software industry, including roles at John Deere and Agris. His expertise in accounting, business management, and operations software is driven by a deep understanding of customer needs. Renick excels at aligning solutions with business challenges, guiding clients through the purchasing process, and ensuring long-term success through strong relationships and ongoing support.

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Christina Graven

Customer Success, Delivery Manager

ExtendAg

Chrissy has worked in the agriculture industry for 17 years, seven of which have been in ag software. She started out in the grain trading business and transitioned over to the technology side of the industry serving customers’ needs and improving their experience by leveraging system tools within their business. Chrissy is a champion for ExtendAg customers helping see their projects through until final delivery and completion.

Industry Partners and Associations

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