Blog - ExtendAg

December 5, 2024

The Challenges of Pricing and Contracting in Raw Fruit and Vegetable Processing – Part 2: Key Features of a Flexible Pricing and Contracting Platform

Part two of a three part series on raw produce contracting and pricing. After understanding the challenges faced in pricing and contracting, it’s clear that processors need a system tailored to their unique needs. In this post, we’ll explore the key features of a flexible platform designed specifically for raw fruit and vegetable processors. Keys […]

November 20, 2024

The Challenges of Pricing and Contracting in Raw Fruit and Vegetable Processing – Part 1

Part one of a three part series on raw produce contracting and pricing. The raw fruit and vegetable processing industry is uniquely complex, with pricing and contracting processes influenced by numerous dynamic factors. From crop quality to harvest timing and regional considerations, processors face a daunting task in adapting their systems to meet these ever-changing […]

October 8, 2024

Spotlight: John Roos, ExtendAg

Originally posted by Cultura Technologies John Roos is the General Manager of ExtendAg, a mission-critical SaaS solution for sourcing, management and visibility of raw fruit and vegetable crops that has been trusted by leading food processors for over 45 years. ExtendAg is part of the Cultura Technologies collaborative of companies. It’s been about a year […]

June 12, 2024

Digital Transformation Insights from Raw Fruit and Vegetable Crop Processors

In the raw fruit and vegetable processing industry, the journey toward digital transformation is picking up speed. From our recent conversations with processors, it’s clear that industry professionals, specifically in agriculture operations, are eager to move away from traditional operational methods toward more integrated digital solutions. What exactly is digital transformation? Digital transformation involves the […]

June 5, 2024

Product Spotlight: ExtendAg’s Load Sequencer – The Only Fully Automated and Optimized Load Sequencing Solution for Raw Fruit and Veg Processors

As an Ag Operations leader at a busy produce processing plant, you oversee a yard teeming with trucks delivering loads of fresh, perishable produce. Your logistics dispatch team in the yard still relies on manual methods—whiteboards, clipboards, and walkie-talkies—to sequence hundreds of loads for processing every single day. As each day progresses, the yard becomes […]

March 27, 2024

Insights and Inspiration from ExtendAg’s Annual Team Meeting

Insights and Inspiration from ExtendAg’s Annual Team Meeting Earlier this month, I had the pleasure of bringing the ExtendAg team together for our annual in-person meeting. This year, we chose Lodi in the heart of California’s Central Valley, a region celebrated not just for its wine grapes but also for its diverse crops like […]

March 5, 2024

ExtendAg: Leading the Future of the Fruit and Vegetable Crop Supply Chain

ExtendAg: Leading the Future of the Fruit and Vegetable Crop Supply Chain Author: John Roos, General Manager, ExtendAg As we continue our journey into 2024, I’d like to reflect on ExtendAg’s evolution and look ahead to the priorities that are on our radar this year and beyond. Since joining ExtendAg in early 2023, my focus […]

April 14, 2021

The Evolution of AgTech

“If you follow AgTech news, not a single day goes by without yet another announcement from a startup or large tech company highlighting their groundbreaking innovative product that targets a key piece of the agricultural supply-chain. All this investment activity and technical innovation has even attracted the eyes of the big tech firms—such as Google […]

Data Democracy: Unlocking the Insights Hidden in Your Data

The ever-expanding volumes of data being generated from multiple internal and external sources is increasingly challenging most organizations. Figuring out how to analyze, interpret, and use the data to gain market advantage is a key challenge all businesses are facing. Data democratization means removing all the bottlenecks that restrict access to the data, providing an […]

Postmodern ERP: A Pragmatic Approach for Ag Processors

Postmodern ERP: A Pragmatic Approach for Ag Processors Postmodern ERP is the latest iteration of Gartner’s thinking on the best strategies to be adopted when implementing enterprise-wide solutions. It’s a response to the inexorable rise of the monolithic single vendor, single solution approach that has resulted in a number of high-profile failures with massive hits […]

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