Part one of a three part series on raw produce contracting and pricing. The raw fruit and vegetable processing industry is uniquely complex, with pricing and contracting processes influenced by numerous dynamic factors. From crop quality to harvest timing and regional considerations, processors face a daunting task in adapting their systems to meet these ever-changing … Read more
Originally posted by Cultura Technologies John Roos is the General Manager of ExtendAg, a mission-critical SaaS solution for sourcing, management and visibility of raw fruit and vegetable crops that has been trusted by leading food processors for over 45 years. ExtendAg is part of the Cultura Technologies collaborative of companies. It’s been about a year … Read more
In the raw fruit and vegetable processing industry, the journey toward digital transformation is picking up speed. From our recent conversations with processors, it’s clear that industry professionals, specifically in agriculture operations, are eager to move away from traditional operational methods toward more integrated digital solutions. What exactly is digital transformation? Digital transformation involves the … Read more
Author: John Roos, General Manager, ExtendAg As we continue our journey into 2024, I’d like to reflect on ExtendAg’s evolution and look ahead to the priorities that are on our radar this year and beyond. Since joining ExtendAg in early 2023, my focus has been on leveraging the strong foundation the company has established over … Read more
“If you follow AgTech news, not a single day goes by without yet another announcement from a startup or large tech company highlighting their groundbreaking innovative product that targets a key piece of the agricultural supply-chain. All this investment activity and technical innovation has even attracted the eyes of the big tech firms—such as Google … Read more
The ever-expanding volumes of data being generated from multiple internal and external sources is increasingly challenging most organizations. Figuring out how to analyze, interpret, and use the data to gain market advantage is a key challenge all businesses are facing. Data democratization means removing all the bottlenecks that restrict access to the data, providing an … Read more
Postmodern ERP: A Pragmatic Approach for Ag Processors Postmodern ERP is the latest iteration of Gartner’s thinking on the best strategies to be adopted when implementing enterprise-wide solutions. It’s a response to the inexorable rise of the monolithic single vendor, single solution approach that has resulted in a number of high-profile failures with massive hits … Read more
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