ExtendAg: Leading the Future of the Fruit and Vegetable Crop Supply Chain

Author: John Roos, General Manager, ExtendAg

As we continue our journey into 2024, I’d like to reflect on ExtendAg’s evolution and look ahead to the priorities that are on our radar this year and beyond.  

Since joining ExtendAg in early 2023, my focus has been on leveraging the strong foundation the company has established over the past 45 years. Our commitment remains steadfast: to collaborate closely with fruit and vegetable crop processors, driving innovation and streamlining the efficiency of the supply chain. We believe our success hinges not only on innovation, but also on our ability to excel in operational execution, delivering and supporting mission critical solutions processors rely on.  

Our Evolution to Industry Leadership  

Together, with our customers, we’ve designed and built vertical solutions tailored to meet the unique demands of the raw product supply chain. Our commitment to becoming an industry leader has always been about addressing the needs of processors who rely on technological advancements to scale and increase profitability.  

As we look to the future, our focus remains on exceeding our customers’ expectations while tackling several key challenges that are critical to enhancing the efficiency and sustainability of the world’s most important industry.  

Innovating Supply Chain Forecasting and Management 

We’re working towards addressing the intricate challenges of supply chain forecasting and management. In the agriculture industry, achieving a comprehensive understanding and control over supply chain activities from planning to harvest is crucial. Our efforts are focused on enhancing the ability of businesses to navigate these complexities with greater precision and foresight.  

Championing Environmental Sustainability 

Sustainability has emerged as a significant priority in the agriculture industry. Our initiatives are geared towards understanding the needs of processors and developing solutions that will empower processors to manage sustainability practices effectively. This includes, but is not limited to, exploring opportunities to improve the capture, management, and reporting of sustainable practices to meet regulatory standards and consumer expectations for environmental stewardship. 

Embracing Digital Transformation 

We’re investing in advancing our technological foundation to ensure that our solutions are robust, scalable, and accessible on a global scale on a cloud platform that supports our commitment to continuous innovation in analytics, mobile applications, document management, API integrations, and more. These investments support food processers on their own digital transformation journeys, enabling them to leverage technology to further increase efficiency in their organizations. 

As we move forward into 2024 and beyond, ExtendAg is passionate about transforming the fruit and vegetable crop supply chain. Our dedication to innovation, sustainability, and technology sets us on a path to redefine the future of agriculture.  

Join Us

We invite you to join us in the journey towards a more efficient and sustainable future for the agriculture industry. Follow us, share your thoughts, and be part of the evolution.