By the ExtendAg Team As California’s 2025 harvest season wraps up, specialty crop processors are entering one of the most critical — yet often overlooked — phases of the year: post-harvest evaluation. This isn’t just a time to look back; it’s a chance to uncover insights that will define next season’s success. At the CLFP … Read more
Walk into any modern fruit processing plant today, and you’ll notice something different from facilities of the past. Instead of relying on whiteboards, spreadsheets, and manual coordination, successful operations are using real-time data to make informed decisions about their most critical processes. This shift toward operational intelligence is helping fruit processing plants reduce waste, improve … Read more
How operational chaos during your busiest time drains profits—and the specific fixes that stop the bleeding Only 40-50% of harvested fruits and vegetables actually reach consumers. The other 50-60% is lost somewhere along the supply chain. That’s not a developing world problem. That’s happening right here in the most advanced food processing systems on earth. … Read more
Your line feels like it’s moving at 2,000 pounds per hour, and three of your most experienced graders called in sick. The summer crew you hired last week is still learning the difference between a #1 and #2 grade. Meanwhile, your largest customer rejected product because it didn’t meet their quality specs. Sound familiar? For … Read more
By John Roos, General Manager at ExtendAg. Featured in May 13th edition of the California League of Food Producers (CLFP) Insider email. Field-level data is no longer a nice-to-have. It’s a competitive necessity for raw fruit and vegetable processors. Yet many processors still rely on separate systems and manual fixes. These don’t connect the … Read more
Must-Have Capabilities for Operational Efficiency in a Changing Industry By John Roos, General Manager, ExtendAg. Featured in April 8th edition of the California League of Food Producers (CLFP) Insider email. Efficient produce processing has always demanded precision, timing, and full visibility—from planning and contracting to receiving, grading and payment. After more than four decades supporting … Read more
Part three of a three part series on raw produce contracting and pricing. Having explored the key features of an ideal pricing and contracting solution in part two of this series, it’s time to see how these capabilities translate into measurable benefits. In this post, we discuss how processors can achieve streamlined, reliable, and compliant … Read more
Part two of a three part series on raw produce contracting and pricing. After understanding the challenges faced in pricing and contracting, it’s clear that processors need a system tailored to their unique needs. In this post, we’ll explore the key features of a flexible platform designed specifically for raw fruit and vegetable processors. Keys … Read more
Part one of a three part series on raw produce contracting and pricing. The raw fruit and vegetable processing industry is uniquely complex, with pricing and contracting processes influenced by numerous dynamic factors. From crop quality to harvest timing and regional considerations, processors face a daunting task in adapting their systems to meet these ever-changing … Read more
Originally posted by Cultura Technologies John Roos is the General Manager of ExtendAg, a mission-critical SaaS solution for sourcing, management and visibility of raw fruit and vegetable crops that has been trusted by leading food processors for over 45 years. ExtendAg is part of the Cultura Technologies collaborative of companies. It’s been about a year … Read more
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