Is Reactive Pack Planning Hurting Your Margins?

Rows of green crops grow in a large, open field under a partly cloudy sky, with trees visible in the distance.

Spreadsheet-based pack planning worked fine when supply chains were simpler. That was a long time ago. The spreadsheet approach made sense when grower relationships were more local, variables were fewer, and margins were forgiving enough to absorb the occasional surprise. But the environment has shifted underneath that model. Tighter margins, compliance requirements, traceability, grower consolidation, … Read more

What is Agricultural Operational Intelligence?

A person touches a digital interface displaying a brain and circuit patterns, symbolizing artificial intelligence, operational intelligence, and technology integration.

Every crop processor runs on information. How much is coming in tomorrow? Which growers are running behind? What’s sitting in storage? When will the next production run finish? The difference between smoothly running operations and constant chaos often comes down to how quickly you can answer those questions. Can you pull up the answer in … Read more

Why Field-Level Agronomics Belong in Your Grower Management System

A man kneels in a cultivated field, inspecting the leaves of a row crop plant under a clear blue sky.

By John Roos, General Manager at ExtendAg. Featured in May 13th edition of the California League of Food Producers (CLFP) Insider email.    Field-level data is no longer a nice-to-have. It’s a competitive necessity for raw fruit and vegetable processors. Yet many processors still rely on separate systems and manual fixes. These don’t connect the … Read more

Strengthening Your Processing Foundation

Aerial view of a large, organized orange grove with rows of trees extending into the distance, showcasing nature's digital transformation under a clear sky.

Must-Have Capabilities for Operational Efficiency in a Changing Industry By John Roos, General Manager, ExtendAg. Featured in April 8th edition of the California League of Food Producers (CLFP) Insider email. Efficient produce processing has always demanded precision, timing, and full visibility—from planning and contracting to receiving, grading and payment. After more than four decades supporting … Read more

The Challenges of Pricing and Contracting in Raw Fruit and Vegetable Processing – Part 3: Enhancing Pricing and Contracting with ExtendAg 

An assortment of fruits and vegetables, including mangoes, berries, grapes, peppers, kiwis, apples, and avocados, is artistically arranged on a dark surface—each piece reflecting premium quality in both pricing and contracting standards.

Part three of a three part series on raw produce contracting and pricing. Having explored the key features of an ideal pricing and contracting solution in part two of this series, it’s time to see how these capabilities translate into measurable benefits. In this post, we discuss how processors can achieve streamlined, reliable, and compliant … Read more

The Challenges of Pricing and Contracting in Raw Fruit and Vegetable Processing – Part 2: Key Features of a Flexible Pricing and Contracting Platform

Explore our selection of fruits and vegetables, featuring tomatoes, pears, oranges, carrots, broccoli, bell pepper, avocado, apples, pineapple, onions, and green peppers. Contact us for exceptional pricing and contracting options tailored to meet your needs.

Part two of a three part series on raw produce contracting and pricing. After understanding the challenges faced in pricing and contracting, it’s clear that processors need a system tailored to their unique needs. In this post, we’ll explore the key features of a flexible platform designed specifically for raw fruit and vegetable processors.  Keys … Read more

The Challenges of Pricing and Contracting in Raw Fruit and Vegetable Processing – Part 1

A variety of fruits and vegetables, including grapes, broccoli, apples, melon, peppers, and lettuce, are displayed against a blurred green background—a perfect showcase for pricing discussions.

Part one of a three part series on raw produce contracting and pricing. The raw fruit and vegetable processing industry is uniquely complex, with pricing and contracting processes influenced by numerous dynamic factors. From crop quality to harvest timing and regional considerations, processors face a daunting task in adapting their systems to meet these ever-changing … Read more

Spotlight: John Roos, ExtendAg

A man in a navy polo shirt sits before a vertical garden adorned with white rocks and greenery, emblematic of Cultura Technologies' commitment to sustainable innovation. In the top right corner, a logo featuring a green leaf enhances the environmental theme.

Originally posted by Cultura Technologies John Roos is the General Manager of ExtendAg, a mission-critical SaaS solution for sourcing, management and visibility of raw fruit and vegetable crops that has been trusted by leading food processors for over 45 years. ExtendAg is part of the Cultura Technologies collaborative of companies. It’s been about a year … Read more

Digital Transformation Insights from Raw Fruit and Vegetable Crop Processors  

Aerial view of a large, organized orange grove with rows of trees extending into the distance, showcasing nature's digital transformation under a clear sky.

In the raw fruit and vegetable processing industry, the journey toward digital transformation is picking up speed. From our recent conversations with processors, it’s clear that industry professionals, specifically in agriculture operations, are eager to move away from traditional operational methods toward more integrated digital solutions. What exactly is digital transformation?  Digital transformation involves the … Read more

Product Spotlight: ExtendAg’s Load Sequencer – The Only Fully Automated and Optimized Load Sequencing Solution for Raw Fruit and Veg Processors 

A large industrial container is filled with tomatoes at a processing facility. A worker oversees the load sequencer as water is sprayed over the tomatoes. Conveyor belts are visible in the background.

As an Ag Operations leader at a busy produce processing plant, you oversee a yard teeming with trucks delivering loads of fresh, perishable produce. Your logistics dispatch team in the yard still relies on manual methods—whiteboards, clipboards, and walkie-talkies—to sequence hundreds of loads for processing every single day. As each day progresses, the yard becomes … Read more

ExtendAg Reviews
ExtendAg Reviews
ExtendAg Reviews