Part three of a three part series on raw produce contracting and pricing. Having explored the key features of an ideal pricing and contracting solution in part two of this series, it’s time to see how these capabilities translate into measurable benefits. In this post, we discuss how processors can achieve streamlined, reliable, and compliant […]
Part two of a three part series on raw produce contracting and pricing. After understanding the challenges faced in pricing and contracting, it’s clear that processors need a system tailored to their unique needs. In this post, we’ll explore the key features of a flexible platform designed specifically for raw fruit and vegetable processors. Keys […]
Part one of a three part series on raw produce contracting and pricing. The raw fruit and vegetable processing industry is uniquely complex, with pricing and contracting processes influenced by numerous dynamic factors. From crop quality to harvest timing and regional considerations, processors face a daunting task in adapting their systems to meet these ever-changing […]
Originally posted by Cultura Technologies John Roos is the General Manager of ExtendAg, a mission-critical SaaS solution for sourcing, management and visibility of raw fruit and vegetable crops that has been trusted by leading food processors for over 45 years. ExtendAg is part of the Cultura Technologies collaborative of companies. It’s been about a year […]
In the raw fruit and vegetable processing industry, the journey toward digital transformation is picking up speed. From our recent conversations with processors, it’s clear that industry professionals, specifically in agriculture operations, are eager to move away from traditional operational methods toward more integrated digital solutions. What exactly is digital transformation? Digital transformation involves the […]
As an Ag Operations leader at a busy produce processing plant, you oversee a yard teeming with trucks delivering loads of fresh, perishable produce. Your logistics dispatch team in the yard still relies on manual methods—whiteboards, clipboards, and walkie-talkies—to sequence hundreds of loads for processing every single day. As each day progresses, the yard becomes […]
Insights and Inspiration from ExtendAg’s Annual Team Meeting Earlier this month, I had the pleasure of bringing the ExtendAg team together for our annual in-person meeting. This year, we chose Lodi in the heart of California’s Central Valley, a region celebrated not just for its wine grapes but also for its diverse crops like […]
ExtendAg: Leading the Future of the Fruit and Vegetable Crop Supply Chain Author: John Roos, General Manager, ExtendAg As we continue our journey into 2024, I’d like to reflect on ExtendAg’s evolution and look ahead to the priorities that are on our radar this year and beyond. Since joining ExtendAg in early 2023, my focus […]
“If you follow AgTech news, not a single day goes by without yet another announcement from a startup or large tech company highlighting their groundbreaking innovative product that targets a key piece of the agricultural supply-chain. All this investment activity and technical innovation has even attracted the eyes of the big tech firms—such as Google […]
The ever-expanding volumes of data being generated from multiple internal and external sources is increasingly challenging most organizations. Figuring out how to analyze, interpret, and use the data to gain market advantage is a key challenge all businesses are facing. Data democratization means removing all the bottlenecks that restrict access to the data, providing an […]
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