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A small green plant grows in soil inside a clear light bulb, set against a light background—symbolizing the growth potential unlocked by field-level data for food processors.

ExtendAg Launches Platform-Agnostic Gateway for Agronomics

April 22, 2025

New Gateway to Agronomic Intelligence and First Agronomics Partnership with FarmQA [ALPHARETTA, GA] – April 22, 2025 – Access to timely, accurate field-level data has become essential to food processors working to improve operational efficiency, sustainability, and food safety. To address this need, ExtendAg, the agriculture industry’s leading purpose-built software solution for raw product procurement and operations, today announced the

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Strengthening Your Processing Foundation

April 8, 2025

Must-Have Capabilities for Operational Efficiency in a Changing Industry By John Roos, General Manager, ExtendAg. Featured in April 8th edition of the California League of Food Producers (CLFP) Insider email. Efficient produce processing has always demanded precision, timing, and full visibility—from planning and contracting to receiving, grading and payment. After more than four decades supporting raw product operations for California

An assortment of fruits and vegetables, including mangoes, berries, grapes, peppers, kiwis, apples, and avocados, is artistically arranged on a dark surface—each piece reflecting premium quality in both pricing and contracting standards.

The Challenges of Pricing and Contracting in Raw Fruit and Vegetable Processing – Part 3: Enhancing Pricing and Contracting with ExtendAg

December 18, 2024

Part three of a three part series on raw produce contracting and pricing. Having explored the key features of an ideal pricing and contracting solution in part two of this series, it’s time to see how these capabilities translate into measurable benefits. In this post, we discuss how processors can achieve streamlined, reliable, and compliant contracting processes with ExtendAg. Achieving

Explore our selection of fruits and vegetables, featuring tomatoes, pears, oranges, carrots, broccoli, bell pepper, avocado, apples, pineapple, onions, and green peppers. Contact us for exceptional pricing and contracting options tailored to meet your needs.

The Challenges of Pricing and Contracting in Raw Fruit and Vegetable Processing – Part 2: Key Features of a Flexible Pricing and Contracting Platform

December 5, 2024

Part two of a three part series on raw produce contracting and pricing. After understanding the challenges faced in pricing and contracting, it’s clear that processors need a system tailored to their unique needs. In this post, we’ll explore the key features of a flexible platform designed specifically for raw fruit and vegetable processors. Keys to a More Flexible Pricing

A variety of fruits and vegetables, including grapes, broccoli, apples, melon, peppers, and lettuce, are displayed against a blurred green background—a perfect showcase for pricing discussions.

The Challenges of Pricing and Contracting in Raw Fruit and Vegetable Processing – Part 1

November 20, 2024

Part one of a three part series on raw produce contracting and pricing. The raw fruit and vegetable processing industry is uniquely complex, with pricing and contracting processes influenced by numerous dynamic factors. From crop quality to harvest timing and regional considerations, processors face a daunting task in adapting their systems to meet these ever-changing demands. This post explores the

Spotlight: John Roos, ExtendAg

October 8, 2024

Originally posted by Cultura Technologies John Roos is the General Manager of ExtendAg, a mission-critical SaaS solution for sourcing, management and visibility of raw fruit and vegetable crops that has been trusted by leading food processors for over 45 years. ExtendAg is part of the Cultura Technologies collaborative of companies. It’s been about a year and a half since I

Digital Transformation Insights from Raw Fruit and Vegetable Crop Processors

June 12, 2024

In the raw fruit and vegetable processing industry, the journey toward digital transformation is picking up speed. From our recent conversations with processors, it’s clear that industry professionals, specifically in agriculture operations, are eager to move away from traditional operational methods toward more integrated digital solutions. What exactly is digital transformation? Digital transformation involves the integration of digital technology into

A large industrial container is filled with tomatoes at a processing facility. A worker oversees the load sequencer as water is sprayed over the tomatoes. Conveyor belts are visible in the background.

Product Spotlight: ExtendAg’s Load Sequencer – The Only Fully Automated and Optimized Load Sequencing Solution for Raw Fruit and Veg Processors

June 5, 2024

As an Ag Operations leader at a busy produce processing plant, you oversee a yard teeming with trucks delivering loads of fresh, perishable produce. Your logistics dispatch team in the yard still relies on manual methods—whiteboards, clipboards, and walkie-talkies—to sequence hundreds of loads for processing every single day. As each day progresses, the yard becomes a chaotic scene of trucks

A group of people posing together like they're at a team meeting, some sitting and others standing, in front of a green "ExtendAg" banner.

Insights and Inspiration from ExtendAg’s Annual Team Meeting

March 27, 2024

Earlier this month, I had the pleasure of bringing the ExtendAg team together for our annual in-person meeting. This year, we chose Lodi in the heart of California’s Central Valley, a region celebrated not just for its wine grapes but also for its diverse crops like almonds, walnuts, cherries, apples, olives, and various stone fruits. This area doesn’t just produce

Aerial view of a tractor with trailers, key players in the fruit and vegetable supply chain, harvesting crops in a vast, orderly green agricultural field under a cloudy sky.

ExtendAg: Leading the Future of the Fruit and Vegetable Crop Supply Chain

March 5, 2024

Author: John Roos, General Manager, ExtendAg As we continue our journey into 2024, I’d like to reflect on ExtendAg’s evolution and look ahead to the priorities that are on our radar this year and beyond. Since joining ExtendAg in early 2023, my focus has been on leveraging the strong foundation the company has established over the past 45 years. Our

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