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By John Roos, General Manager at ExtendAg. Featured in May 13th edition of the California League of Food Producers (CLFP) Insider email. Field-level data is no longer a nice-to-have. It’s a competitive necessity for raw fruit and vegetable processors. Yet many processors still rely on separate systems and manual fixes. These don’t connect the dots between what’s happening in
New Gateway to Agronomic Intelligence and First Agronomics Partnership with FarmQA [ALPHARETTA, GA] – April 22, 2025 – Access to timely, accurate field-level data has become essential to food processors working to improve operational efficiency, sustainability, and food safety. To address this need, ExtendAg, the agriculture industry’s leading purpose-built software solution for raw product procurement and operations, today announced the
Must-Have Capabilities for Operational Efficiency in a Changing Industry By John Roos, General Manager, ExtendAg. Featured in April 8th edition of the California League of Food Producers (CLFP) Insider email. Efficient produce processing has always demanded precision, timing, and full visibility—from planning and contracting to receiving, grading and payment. After more than four decades supporting raw product operations for California
Part three of a three part series on raw produce contracting and pricing. Having explored the key features of an ideal pricing and contracting solution in part two of this series, it’s time to see how these capabilities translate into measurable benefits. In this post, we discuss how processors can achieve streamlined, reliable, and compliant contracting processes with ExtendAg. Achieving
Part two of a three part series on raw produce contracting and pricing. After understanding the challenges faced in pricing and contracting, it’s clear that processors need a system tailored to their unique needs. In this post, we’ll explore the key features of a flexible platform designed specifically for raw fruit and vegetable processors. Keys to a More Flexible Pricing
Part one of a three part series on raw produce contracting and pricing. The raw fruit and vegetable processing industry is uniquely complex, with pricing and contracting processes influenced by numerous dynamic factors. From crop quality to harvest timing and regional considerations, processors face a daunting task in adapting their systems to meet these ever-changing demands. This post explores the
Originally posted by Cultura Technologies John Roos is the General Manager of ExtendAg, a mission-critical SaaS solution for sourcing, management and visibility of raw fruit and vegetable crops that has been trusted by leading food processors for over 45 years. ExtendAg is part of the Cultura Technologies collaborative of companies. It’s been about a year and a half since I
In the raw fruit and vegetable processing industry, the journey toward digital transformation is picking up speed. From our recent conversations with processors, it’s clear that industry professionals, specifically in agriculture operations, are eager to move away from traditional operational methods toward more integrated digital solutions. What exactly is digital transformation? Digital transformation involves the integration of digital technology into
As an Ag Operations leader at a busy produce processing plant, you oversee a yard teeming with trucks delivering loads of fresh, perishable produce. Your logistics dispatch team in the yard still relies on manual methods—whiteboards, clipboards, and walkie-talkies—to sequence hundreds of loads for processing every single day. As each day progresses, the yard becomes a chaotic scene of trucks
Earlier this month, I had the pleasure of bringing the ExtendAg team together for our annual in-person meeting. This year, we chose Lodi in the heart of California’s Central Valley, a region celebrated not just for its wine grapes but also for its diverse crops like almonds, walnuts, cherries, apples, olives, and various stone fruits. This area doesn’t just produce
ExtendAg is the industry leading purpose-built solution for the complex needs of raw ingredient processors.
The specialty crop processors using our solutions include:
ExtendAg is part of Cultura Technologies, a growing collaborative of people, businesses and insights that enables better decisions to build a thriving and resilient agri-food system.
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